Your Marketing Funnel Is Built for the Wrong Generation

Learn why traditional marketing funnels may no longer fit modern buyer journeys. This session explores shifts in generational preferences, digital habits, and decision-making processes. Get practical advice on updating your funnel to align with current trends, leveraging new channels, and creating personalized experiences that resonate with today’s B2B audiences for better engagement and conversion.

July 10, 2025, 09:30 PM

Marketing & Brand Strategy Track

09:30 PM - 10:00 PM

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About The Speaker

James Hipkin

James Hipkin

Founder CEO, Red8 Interactive

Event Speaker

James Hipkin is CEO of Red8 Interactive, helping B2B brands modernize their marketing funnels for today’s digital buyers. He is known for his expertise in digital strategy and conversion optimization.

James Hipkin

Figma

Figma empowers teams to design, prototype, and collaborate in real time on any device. Whether you’re creating interfaces, wireframes, or design systems, Figma streamlines the creative process with cloud-based tools and seamless teamwork.

Design & Creative Tools

Semrush

Semrush is an all-in-one digital marketing platform for SEO, content, and competitive research. Boost your online presence and outperform the competition.

Main Sponsor

airSlate WorkFlow

airSlate is a no-code automation platform for document workflows. Create, integrate, and automate processes to boost productivity and reduce manual work. Full Description:

Document Management & eSignatures

Bubble

Bubble is a no-code platform for building web applications visually. Launch, iterate, and scale your ideas without writing code or hiring developers.

No-Code & Developer Tools

Replit

Replit is an online IDE for coding, collaboration, and deployment. Write, run, and share code in any language—no setup required. Get $10 off Pro with this link.

No-Code & Developer Tools

Perplexity

Perplexity is an AI-powered search and answer engine. Get reliable, concise answers to any question, powered by advanced AI and up-to-date information.

AI & Search

Pictory

AI-powered video creation tool that transforms text into engaging videos.

Main Sponsor

Kinsta

High-performance managed WordPress hosting for businesses of all sizes.

Talk Sponsor

PodMatch

AI-powered matching service connecting podcast guests with ideal podcast hosts.

Talk Sponsor

Grow your SaaS with effortless affiliate management.

Reditus helps SaaS companies scale by simplifying affiliate program management. Track referrals, automate payouts, and connect with partners—all in one intuitive platform designed for growth.

Main Sponsor

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