Best Website Optimization Practices in 2025

Stay ahead with website optimization strategies for 2025, grounded in over 25,000 A/B tests from top SaaS brands. In this session, we will dig into actual tests being run by top brands, from Canva to Square, and discuss changing trends in the industry. Listeners will come away with specific, actionable tips that they can apply to optimize their website (and will have some of their assumptions challenged by the data!).

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July 10, 2025, 09:00 PM

Marketing & Brand Strategy Track

09:00 PM - 09:30 PM

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About The Speaker

Casey Hill

Casey Hill

Chief Marketing Officer, DoWhatWorks

Event Speaker

Casey Hill is an A/B testing and SaaS conversion optimization expert, growth leader at DoWhatWorks. He specializes in data-driven website optimization for SaaS brands.

Casey Hill

Figma

Figma empowers teams to design, prototype, and collaborate in real time on any device. Whether you’re creating interfaces, wireframes, or design systems, Figma streamlines the creative process with cloud-based tools and seamless teamwork.

Design & Creative Tools

Semrush

Semrush is an all-in-one digital marketing platform for SEO, content, and competitive research. Boost your online presence and outperform the competition.

Main Sponsor

airSlate WorkFlow

airSlate is a no-code automation platform for document workflows. Create, integrate, and automate processes to boost productivity and reduce manual work. Full Description:

Document Management & eSignatures

Bubble

Bubble is a no-code platform for building web applications visually. Launch, iterate, and scale your ideas without writing code or hiring developers.

No-Code & Developer Tools

Replit

Replit is an online IDE for coding, collaboration, and deployment. Write, run, and share code in any language—no setup required. Get $10 off Pro with this link.

No-Code & Developer Tools

Perplexity

Perplexity is an AI-powered search and answer engine. Get reliable, concise answers to any question, powered by advanced AI and up-to-date information.

AI & Search

Pictory

AI-powered video creation tool that transforms text into engaging videos.

Main Sponsor

Kinsta

High-performance managed WordPress hosting for businesses of all sizes.

Talk Sponsor

PodMatch

AI-powered matching service connecting podcast guests with ideal podcast hosts.

Talk Sponsor

Grow your SaaS with effortless affiliate management.

Reditus helps SaaS companies scale by simplifying affiliate program management. Track referrals, automate payouts, and connect with partners—all in one intuitive platform designed for growth.

Main Sponsor

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