Software Oasis™ B2B Partnerships Summit

About this speaker

Storm is Soba’s Managing Director.

Their copy and campaigns have marketed cybersecurity products to Fortune 500 companies and governments, newspaper advertising packages to SMEs, and conversational AI solutions to the world’s biggest BPOs, among many other things.

They have more than a decade in the trenches, where they’ve managed and built teams and marketed international products across APAC, North America and EMEA.

Storm firmly believes in three things: that B2B marketing doesn’t need to be boring; copywriting should sell; and that even numbers are superior to odd ones.

Business Strategy & Operations

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Talks

The Fundamentals of Market Positioning with Storm Mackay

July 10, 2025, 01:00 PM

Presentation & Q&A

Figma empowers teams to design, prototype, and collaborate in real time on any device. Whether you’re creating interfaces, wireframes, or design systems, Figma streamlines the creative process with cloud-based tools and seamless teamwork.

Semrush is an all-in-one digital marketing platform for SEO, content, and competitive research. Boost your online presence and outperform the competition.

Bubble is a no-code platform for building web applications visually. Launch, iterate, and scale your ideas without writing code or hiring developers.

Replit is an online IDE for coding, collaboration, and deployment. Write, run, and share code in any language—no setup required. Get $10 off Pro with this link.

Perplexity is an AI-powered search and answer engine. Get reliable, concise answers to any question, powered by advanced AI and up-to-date information.

AI-powered video creation tool that transforms text into engaging videos.

High-performance managed WordPress hosting for businesses of all sizes.

Reditus helps SaaS companies scale by simplifying affiliate program management. Track referrals, automate payouts, and connect with partners—all in one intuitive platform designed for growth.

Storm Mackay

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