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Storm Mackay

Managing Director, Soba: Private Label Founded to slaughter the boring. We make serious businesses seriously unforgettable.

About this speaker

Storm is Soba’s Managing Director.

Their copy and campaigns have marketed cybersecurity products to Fortune 500 companies and governments, newspaper advertising packages to SMEs, and conversational AI solutions to the world’s biggest BPOs, among many other things. 

They have more than a decade in the trenches, where they’ve managed and built teams and marketed international products across APAC, North America and EMEA. 

Storm firmly believes in three things: that B2B marketing doesn’t need to be boring; copywriting should sell; and that even numbers are superior to odd ones.

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Talks

The Fundamentals of Market Positioning with Storm Mackay

Presentation & Q&A
Storm Mackay

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